If we were operating in a vacuum there is no question as to this approach. But we are not - there are competitors, some known, some unknown, who are working on creating a better mousetrap. There is no way to know how long this window of opportunity will be open for Asepticsure. That is why the 2 year delay in hospital testing is so frustrating. Of course they can’t deliver a machine before it’s market ready, but testing could have been going on concurrently with product development. They made a decision to halt testing – only time will tell if that was a fatal decision. They decided to delay bringing on top quality marketing talent until now - only time will tell if that was a fatal decision.
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