IF APS is going to keep promoting this until August, then it would sort of make sense. It gives APS time to try and get this back up to the range it was at in the first place.
But, I believe APS is done and about to move on. My guess is July 1st, or right after July 4th. Either July 5th, or 6th. I think last time they did this, it was a week after they removed SNPK. So in this case, it would be right about next Thursday (July 5th).