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Tuesday, June 26, 2012 2:31:14 PM
WNBD is an unknown brand to the public. If you make the public aware of the brand 1st it might be an easier sell to the big boxers.
This is the one point I have never understood about how this company operates. IMO..the number one mistake this company has made (continues to make) is they want to get product in to the store first and let the organic sales person sell the product for them. IMO... if they would have spent a bigger part of shareholders money on advertising the amazing product as they were getting in to more stores...the tale here would be far different. They have preached this "grass roots effort" but it seems more globe hopping to me. If they had followed their own words...they may not have sold a bottle in Europe yet but they would have sold many more much closer to home. Ego driven mistakes can be so costly...mostly to shareholders.
To me this is just common sense. No need to have run a business to figure this out. Clearly the way they have been doing things is not working. Maybe they need to rethink a few things.
Enjoy your week!
"It is better to be high-spirited even though one makes more mistakes, than to be narrow-minded and all too prudent".
Vincent Van Gogh
Anything I post is my opinion. Do your own DD and verify everything for yourself!
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