Capstone Green Energy Corp (fka CGRNQ)

[Seasound]

The Future We Want? I have advocated spending some Capstone cash to expand awareness of Capstone Turbine's product line at trade shows, a slot on CNBC, etc., but have my doubts about the wisdom of doing so at Rio +20. After reading reviews and summaries of The United Nations Conference on Sustainable Development, or Rio +20, I'm left with a sinking feeling that being "The title corporate sponsor of The Future We Want Pavilion at the international Rio Earth Summit" may not have been the best way to burn cash--jmho. Due world events, e.g. the continuing crisis in the EU, turmoil in Egypt, and election campaigning here at home there was a notable absence of world leaders in attendance.

While doing a bit of research on the topic I thought I would Google up some photos of the 136 x 20-foot wall, that Capstone sponsored along with the pavilion. It wasn't that easy to find any--give it a try. The best I came up with was The Future We Want media page. Capstone's Distributed Energy Calculator is seen in image 9 from the top, and image 10 which features DJ, apparently tele-conferencing, on two flat screens. The best photos of The Wall are seen on Capstone's Official Blog home page under the title of "Getting Ready for Rio." I would be interested to know how much was spent on this PR initiative and think the question should be posed at the Q1 CC.

The concept of the Official Blog revolves around the musings of the author, and I'm not kidding, Captain Microturbine. This has to be the lamest promotional concept that I have ever seen and whoever came up with it should be fired. This parody of Batman, or who ever, only invites ridicule. What do you say to your fellow world leader when this guy jumps in your face? I suspect most hurry up just a tad to move on down the wall.

The pity of it all, at least to me, is that I own a huge chunk of Capstone and still believe in the technology. I hope, of course, that Capstone's presence at Rio +20 generated some interest and sales leads. Traveling to Rio to chat up the Special Envoy and Coordinator for the Bureau of Energy Resources Carlos Pascual, and the Deputy Assistant Secretary for Energy Transformation Dr. Robert Ichord, both from the US State Department, seems a bit out of the way, but if the venue opened that door and the meet and greet results in higher visibility for Capstone I can't complain. It would have been a bit more news worthy to announce that the executives from Capstone slapped some skin with special envoys from Russia, China, Japan, and Africa.