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Thursday, June 21, 2012 12:04:54 PM
The Pew Research Center’s Internet & American Life Project is releasing a new study today that provides further evidence of the growing trend of consumers using mobile phones in stores for purchasing decisions....
One third (33%) used their phone specifically for online information while inside a physical store—either product reviews or pricing information. In fact, one in five “mobile price matchers” ultimately made their most recent purchase from an online store, rather than a physical location.
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