Well we know from previous PRs that stuff is in the works, there are plenty of things to report ie. name change, Colorado TV station, NE mag, etc. etc. People that follow the company closer could give a much longer list of things they could PR.
I'm not much into conspiracy theories and the whole "master plan" garbage, been there done that with CMKX, but it's possible there is something big on the horizon for PRRM.