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Report: Mobile TV Unlocks Wireless Data Revenue Stream
Thursday September 8, 1:45 pm ET
The success of early mobile TV services opens the door for the integration of cellular with mobile broadcast networks, says Unstrung Insider

http://biz.yahoo.com/prnews/050908/nyth189.html?.v=13

NEW YORK, Sept. 8 /PRNewswire/ -- Mobile TV is set to become a breakthrough mass-market mobile data service, judging by feedback from pioneering services offered by major global operators such as Orange, Vodafone, and SK Telecom, finds a new report from the subscription research service Unstrung Insider (http://www.unstrung.com/insider).

The report, entitled Mobile TV: Switching on the Revenue Stream, identifies the introduction of mobile TV over 3G and satellite broadcast networks as a burgeoning success story, with monthly usage already at more than 1 million sessions per month at some operators.

"There's a lot of mileage in unicast mobile TV as a lure to attract high- value 3G subscriptions," says report author and Unstrung Insider Chief Analyst Gabriel Brown. "The power is its simplicity: Everyone already knows how to watch TV."

The report also covers the upcoming introduction of dedicated mobile broadcast networks based on DVB-H (Digital Video Broadcast-Handheld), DMB (Digital Multimedia Broadcast), and MediaFLO technologies, which make more efficient use of radio resources for mass-market, one-to-many media services.


Among the report's key findings:

* Sub-$10/month services will be essential to drive uptake of mobile TV,
but from there operators can increase data revenues from the technology-
indifferent user base.

* Multicast over 3G has many theoretical attractions for "clip-cast"
services, but it will take several years to gain significant momentum.
Look for enhanced multicast mechanisms in upcoming 3GPP and 3GPP2
specifications.

* Most operators currently take a technology-neutral stance with respect
to mobile broadcast technology -- even those that have tested DVB-H say
they are not yet committed to that roadmap.

* DVB-H has the momentum as today's leading contender for dedicated mobile
broadcast networks -- especially in Europe. But issues surrounding
spectrum allocation in many developed regions looks set to slow down the
commercialization of services.

* If Qualcomm's MediaFLO technology delivers what it claims, on the
timeline it claims, it could upset DVB-H as the automatic mobile
broadcast technology choice. Delays to mobile broadcast spectrum
allocation work to Qualcomm's advantage.

Mobile TV: Switching on the Revenue Stream, a 23-page report in PDF format, is available as part of an annual subscription (12 monthly issues) to Unstrung Insider, priced at $1,350. Individual reports are available for $900. To subscribe, please visit: http://www.unstrung.com/insider.

For additional information, to request a free executive summary of the report, or for details of multi-user licensing options, please contact:


Jeff Claudino
Sales Manager
Insider Research Services
619-229-9940
[e-mail]

For press inquiries, members of the media may contact Gabriel Brown at [e-mail].