Senior Affiliate Account Manager
Atrinsic Inc - New York, NY
June 2010 to Present
•Responsible for day to day management and growth for high end online merchant affiliate programs: blu Cigs.com, True Religion Brand Jeans, GEICO, Ashley Madison, Brick House Security, Amsterdam Printing, Kayak.com
• Actively participate in account strategy development, help to craft the direction into client- and internal-facing deliverables and in-market tactics. Stay current with interactive trends, and apply them proactively to meet client needs.
• Responsible for overseeing quality assurance of work delivered to clients, maintaining the highest quality standards.
• Lead client status meetings to prioritize current and upcoming projects.
• Promptly address scope challenges and issues with clients.
• Identify client project opportunities to grow account revenue and reach client goals
• Lead tactical client discussions with day-to-day client contacts as well as strategic meetings with senior client personnel.
• Successfully migrated over 9,000 publishers from bluCigs.com internal affiliate program to Atrinsic Affiliate Network while maintaining growth and development of sales revenue and relationships
•Increased sales of bluCigs.com program by $350k year over year
•Use proprietary crawling technology, Spyder, for new publisher recruitment and merchant competitor analysis
• Work closely with graphic design team to optimize banners, text links, flash banners and widgets for all programs based on market competition and technology trends
• Direct development and execution of various publisher incentive campaigns resulting in sales growth and new publisher activation
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