I really think this is just a waiting game and that liquidity is a concern they will address as the public becomes aware of the existence of the tech. I have downloaded Face Off and have rarely experienced that initial sort of exhilaration with interactive technology. I think you can see the same thing happening with the E3 hands on videos. People don't know they want it or that it even exists, but when they see it, it's a jaw dropping moment.
That comes first in my mind, then the liquidity. Otherwise, you just get a bubble (which isn't a horrible thing) like what occurred with Digital Domain (DDMG) and their Tupac hologram. They release a lot of press but the fact is they're losing a lot of money annually. I think IMGX is going for something more substantial than hype.
I'm an individual investor and love a good press release as much as the next guy.
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