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Re: suebh post# 11170

Saturday, 06/09/2012 8:23:15 PM

Saturday, June 09, 2012 8:23:15 PM

Post# of 44232
I disagree with your theory. As the saying goes, you get what you pay for. TV commercials will enhance sales and revenue. The competitors figured that out a long time ago. Good news .... finally MDHI appears to be figuring it out, also. It's all about sales and revenue. The competition is fierce, as I'm sure MDHI has seen. The Medipendant has been out for several years and the results of poor marketing strategies have taken it's toll. Moving forward with TV commercials is a no brainer and essential for marketing success. The placement of the Medipendant on the Costco website, while good, will not be nearly enough to get the job done successfully. Continuing to downplay the importance of the Medipendant TV advertising is a huge mistake.

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