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Rockford Corporation Selects D-Link as Wireless Networking Technology Partner For Omnifi(TM) System

Thursday February 13, 6:00 pm ET
D-Link and Rockford Form Strategic Alliance to Develop and Promote D-Link Networking Products With the Rockford Omnifi(TM) System


IRVINE, Calif., Feb. 13 /PRNewswire/ -- D-Link, the worldwide leader in manufacturing of Broadband networking and digital technologies, announced today a strategic alliance with Rockford Corporation (Nasdaq: ROFO - News) to develop and bring to market a series of Omnifi(TM)-compatible networking products and solutions.
(Photo: http://www.newscom.com/cgi-bin/prnh/20010327/DLINKLOGO )

Rockford's Omnifi(TM) devices eliminate the need to burn CDs to listen to digital music in the car, and give consumers the ability to download and transfer music and programs from the internet to the PC hard drive and from the PC to the consumer's car and home stereo systems.

The D-Link-Rockford strategic alliance is expected to lead to a broadening of the Omnifi(TM) applications and to extend the home networking technology beyond its current realm. Among the list of solutions planned to be developed is a USB radio that can be installed in the car or anywhere in the house, allowing consumers easy and convenient wireless access to music and media content through an 802.11b transmission.

"Rockford selected the D-Link USB radio because of superior performance in terms of increased range and because it provides an easy upgrade path to emerging wireless technologies including 802.11g and 802.11a as consumers continue to demand greater bandwidth," explains Steven Joe, president of D-Link. "The radio is just a beginning, we plan to work together to provide complete network solutions to the channels that we jointly identify as viable opportunities for our products."

In addition to developing devices and value-added service functionalities, D-Link and Rockford also are working to create and co-promote product packages and bundles designed to enhance overall product marketability and sell-through to consumers.

"D-Link and Rockford are a natural fit. As the networking and digital electronic technology leader, D-Link is the ideal partner for us to develop and market Omnifi(TM)-compatible devices," states Gary Suttle, Rockford's president and chief executive officer. "We anticipate exciting opportunities ahead and look forward to a successful relationship."

About Rockford

Rockford is a designer, manufacturer and distributor of high-performance audio systems for the mobile, professional, and home theater audio markets. Rockford's mobile audio products are marketed under the Rockford Fosgate, Lighting Audio, MB Quart and Q-Logic brand names. Rockford's home theater products are marketed under the Fosgate Audionics, MB Quart and NHT brand names. Rockford recently completed an investment in SimpleDevices, which licenses its standards-based SimpleWare(TM) and SimpleCenter(TM) software to consumer electronics, PC, automotive and network equipment OEMs.

About D-Link

With $519 million in revenue, D-Link is a worldwide leader and award-winning designer, developer, and true manufacturer of networking, broadband, digital electronics, and voice and data communications solutions for the digital home, Small Office/Home Office (SOHO), Small to Medium Business (SMB), and Workgroup to Enterprise environments. With global manufacturing International Standards Organization ISO 9001, 9002, ISO 14001 Certifications and National Technical Excellence awards earned for R&D and manufacturing, D-Link delivers product excellence, quality, reliability, compatibility, high-performance within standards, and easy installation software, educational materials, and manuals.

The company has increased its world-class production capacity to more than a million square feet of manufacturing facilities in six state-of-the-art factories in four countries -- Taiwan, China, India, and the United States. With millions of Ethernet adapters and millions of hub and switch ports manufactured and shipped, D-Link is a dominant market participant and price/performance leader in the network and communications market. D-Link has been profitable every year since its inception in 1986, and continues to grow at a rate that will allow the Company to experience continued prosperity. D-Link sets the standards for market affordability, while focusing on "Building Networks For People."

D-Link is a registered trademark of D-Link Systems Inc. All other company names mentioned herein may be trademarks of their respective owners. Copyright (C) 2003 D-Link, All Rights Reserved.




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Source: D-Link