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Friday, June 08, 2012 11:32:43 AM
"...force the networks to develop "more meaningful" ads, using, for example, demographic targeting of viewers. "Ultimately, broadcasters and advertisers have to change the way they do business or they run the risk of linear TV becoming obsolete," he said. "I think the conversation is going to go a lot faster because now there is a risk of inaction as opposed to no risk of inaction."
DEMOGRAPHIC TARGETING OF VIEWERS (ICPA local websites, airports, doctors offices, targeted Urban viewers via Punch TV) - check, check, check, check!
Just checking on folks here today! How's everybody doing?? :)
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