Roy obviously has some master plan too. He still hasn't called up my numerous places in the Minot, ND area who said they want to stock it... Granted, that wouldn't have been a pallet, but 4 cases (to start with) per store, times 8 stores who said they want it.
I've given him the names of two big distributors here. He's waiting it out.
I don't blame him either though. If he wants to kick ass on the East coast and migrate west from there -- that's fine. It's good to have a plan.
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