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Thursday, June 07, 2012 10:54:21 AM
Let's say you purchased a truck a few years ago and since then you've built a bike rack, a trailer, a brush guard, running boards and purchased several aftermarket parts for the truck. You also hired a driver for the truck awhile back. Now, all those things make that truck look aweseome but in Krassentstein's case, he may just want the truck and doesn't need all the components, or the driver...And certainly, you don't want to sell all the components of that truck for just the price of the truck...you want to get the most value out of all the assets. So, that's where Giordano comes in. He makes sure that all the components are separated, gets rid of the driver (since the truck is no longer in operation) and begins to market the components one piece at a time to maximize the full value of the assets. He may even dig through the glove box, console and trunk to make sure no assets get left behind in the sale inadvertently. Krassentstein gets his truck for a decent price without having to buy all the extra crap he doesn't want anyway and everyone walks away happy.
Hope that helps.
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