FNCX - Ad Industry Dynamo Kevin Arrix Joins Viggle as Chief Revenue Officer
Former Citigroup Executive Julie Gerola hired as Vice President, Loyalty and Rewards to Create the First Rewards Program for Watching Television
NEW YORK, Jun 05, 2012 (BUSINESS WIRE) -- Viggle(SM), the loyalty program for television recently launched by Function(x) Inc.(TM) (Pink Sheets:FNCX), announced the appointment of Kevin Arrix and Julie Gerola to the company's executive team. The new hires bring experience managing world-class digital advertising businesses and large-scale loyalty programs for some of the world's biggest brands in media, entertainment and financial services.
Kevin Arrix recently joined Viggle as Chief Revenue Officer after holding the position of Executive Vice President of Digital Advertising at MTV Networks. At MTV Networks, Kevin oversaw MTV Network's digital advertising sales and operations for online and mobile advertising across all of the company's properties, including MTV, VH1, Nickelodeon, COMEDY CENTRAL, Shockwave, CMT, Spike and Logo. Prior to moving into his cross-brand role at MTV Networks, Kevin was Vice President of Nickelodeon's digital ad sales and led an East Coast-based Nickelodeon TV sales team. He also previously held a leadership role at CBS Sportsline after seven years at Turner Broadcasting, primarily in the Turner International division, where he held appointments in New York, Chicago and Europe.
Julie Gerola joins Viggle as Vice President, Loyalty and Rewards, overseeing Viggle's rewards program. She was most recently Senior Vice President at Citigroup, where she oversaw the industry-recognized Citi ThankYou Rewards program. With more than 10 years of loyalty expertise and deep passion for the consumer experience, Julie is the perfect fit for Viggle as the company pioneers the first loyalty program for television.
Former Citigroup Executive Julie Gerola hired as Vice President, Loyalty and Rewards to Create the First Rewards Program for Watching Television
NEW YORK, Jun 05, 2012 (BUSINESS WIRE) -- Viggle(SM), the loyalty program for television recently launched by Function(x) Inc.(TM) (Pink Sheets:FNCX), announced the appointment of Kevin Arrix and Julie Gerola to the company's executive team. The new hires bring experience managing world-class digital advertising businesses and large-scale loyalty programs for some of the world's biggest brands in media, entertainment and financial services.
Kevin Arrix recently joined Viggle as Chief Revenue Officer after holding the position of Executive Vice President of Digital Advertising at MTV Networks. At MTV Networks, Kevin oversaw MTV Network's digital advertising sales and operations for online and mobile advertising across all of the company's properties, including MTV, VH1, Nickelodeon, COMEDY CENTRAL, Shockwave, CMT, Spike and Logo. Prior to moving into his cross-brand role at MTV Networks, Kevin was Vice President of Nickelodeon's digital ad sales and led an East Coast-based Nickelodeon TV sales team. He also previously held a leadership role at CBS Sportsline after seven years at Turner Broadcasting, primarily in the Turner International division, where he held appointments in New York, Chicago and Europe.
Julie Gerola joins Viggle as Vice President, Loyalty and Rewards, overseeing Viggle's rewards program. She was most recently Senior Vice President at Citigroup, where she oversaw the industry-recognized Citi ThankYou Rewards program. With more than 10 years of loyalty expertise and deep passion for the consumer experience, Julie is the perfect fit for Viggle as the company pioneers the first loyalty program for television.
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