Monday, June 04, 2012 10:01:05 AM
Is MDHI coordinating this campaign or will Costco be managing it? If it is the latter, can Medical Alarm get to Costco the short-form infomercial content with a customized-for-Costco call-to-action?
Also, a one-time email blast rarely (if ever) works. Are they planning on mining and dripping on the list with multiple offers?
I do see this all as being positive and see the monthly recurring revenue stream as a huge positive!
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