All American Pet Company Inc (AAPT)

[AbnerDoon]

They were simply describing the market place that they are moving into, much as they mentioned that there are 78 million hungry dogs. They don't have 78 million customers lined up, they are just describing their market potential. I own shares. I agree the company has potential to grow. If you are a grammar stickler (and I believe PR writers are) they did not say they have 200,000 committed retailers.

Big box retail doesn't introduce unproven products (1 week on Amazon doesnt count) to all their stores worldwide at once. They release it in test markets, and eventually slowly role it out over months or years after its proven itself. They won't commit 200,000 locations up front.