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Thursday, May 31, 2012 10:40:36 AM
Yesterday's press release (http://finance.yahoo.com/news/connectyx-announces-life-line-screening-123000620.html) announcing CTYX's first major Private Label client, Life Line Screening (LLS), involves LLS's new Healthy Rewards Program being marketed to the company's database of customers who have previously been scanned. For a nominal charge of $15 per year, a new Healthy Rewards member will receive access to Life Line Screening's Health Manager, a personal medical records application powered by MedFlash. New members will also receive a $10 discount certificate off their next screening--bringing the net cost for the a Healthy Rewards membership to $5.00 per year.
Life Line Screening is directly contacting prior patients on the Healthy Rewards Program. The company has screened over 7 million people since 1993, and screens over 1 million people each year at over 16,000 screening events nationwide. This database is the most attractive demographic for a personal medical records (PMR) marketing campaign as Life Line patients have demonstrated a pro-active interest in monitoring their health and overall wellness. Upon signup, the first medical records to populate the Life Line Health Manager will be the member's past Life Line Screenings test results.
Connectyx Technologies will realize revenues for every member signup on an ongoing basis.
Life Line Screening tests include :
Carotid artery/stroke disease screening
Atrial fibrillation (irregular heartbeat)
Abdominal aortic aneurysms
Peripheral arterial disease (hardening of the arteries)
A more comprehensive list of screening services is accessible at: http://www.lifelinescreening.com/health-screening-services/default.aspx
An example of Life Line Screening Pricing can be viewed here:
https://secure.lifelinescreening.com/signups/packagesGBB.aspx?screeningid=205871&searchzipcode=34994&sourcecd=GOOG-001
We can supply contact information for Life Line Screening should you have an interest in the Healthy Rewards Program.
Feel free to ask any questions regarding this program by replying to this e-mail
Regards,
Investor Relations for Connectyx Technologies
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