All American Pet Company Inc (AAPT)

[Calculated18]

That is fine. But I deal with branding on a daily basis and design as well. I think the product will stand out in whatever section it's in. From my point of view, most dog products have horrible, unattractive packaging. I think the clean lines and simple aesthetics will help this stand apart. I can see why there may be some confusion, an addition on the front with "animal wipes" would definitely do no harm. I just think the bold typeface of PAW should be a big enough clue. But I guess that's just my opinion. I wonder if they tested out their labels in a focus group.