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Tuesday, 05/29/2012 6:47:58 PM

Tuesday, May 29, 2012 6:47:58 PM

Post# of 116986
Motricity Inc. has completed its $100 million acquisition of mobile advertising, marketing and analytics service provider Adenyo Inc. to ramp up its operations in the United States, Canada and Europe.

Motricity paid approximately $49.1 million in cash and issued 3,277,002 shares of its common stock as consideration for the acquisition, and Adenyo will be entitled to receive up to an additional $50 million pursuant to a contingent earn-out, according to a document filed with the U.S. Securities and Exchange Commission. Motricity’s integration of Adenyo’s capabilities into its software as a service platform, mCore, is geared toward expanding the company’s product and service offerings and available target markets.


http://www.mobilemarketer.com/cms/news/advertising-agencies/9721.html



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