Muscle Pharm Corporation (MSLPQ)

[WallStreetWorm]

That's the pertinent point here. I have been involved in businesses in which the entire business plan was to take a higher priced product with added quality and sell that idea to the public. I know where the original debate is coming from, and that being whether or not to raise prices. I see both sides of the argument and on Ben's side, I think there is a huge amount of cost cutting to be done on the expense side of the ledger that would make a dramatic difference. I believe the fruition of what Outpost was speaking of earlier is the biggest key. And that is, whether this management team gets it. If they don't, then I don't know where their heads are, but wherever it is, it would be highly inappropriate in context of a place to put your head. I'm betting they either do, or will be forced to go the right way anyway or run something awesome into the ground.