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Re: GourmetGhetto post# 9797

Friday, 05/25/2012 1:32:49 PM

Friday, May 25, 2012 1:32:49 PM

Post# of 44232
While I do agree with the premise of your question, it might make even more sense to use new media to reach Seniors (the 65+ crowd). Surprisingly, Seniors are much more engaged using this medium than what most would probably be led to believe (http://wellcommons.com/weblogs/health-beat/2011/sep/2/big-boom-in-65-crowd-using-social-media/)

I do believe that this product and service is timely (a growing demographic (an aging population). However, I do wonder who is the target buyer? Adults who have elderly parents/grandparents? Seniors, themselves?

Can someone on the board advise me on how a company like this is valued on the street? Are we all wrong in our attempts to measure and compare this company to other microcap companies? With the Medipendant and the recurring monthly revenue that comes with each user, is this company more like a wireless or telephony company?
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