Thursday, May 24, 2012 1:21:34 PM
..."Neuro Imaging study confirms that consumers will remember a brand’s message long after they have left the airport and that digital formats have the greatest impact on saliency and brand favourability.”
Hmmmm...interesting.
And potentially VERY PROFITABLE.
http://www.marketingmag.com.au/news/neuro-imaging-digital-and-airport-outdoor-ads-top-the-class-14077/
As a reminder..
http://www.businesswire.com/news/home/20120516005065/en/Clear-Channel-Airports-Deliver-State-of-the-Art-Digital-Advertising
http://finance.yahoo.com/news/clear-channel-outdoor-awarded-seven-130647796.html
http://www.screenmediadaily.com/news-clear-channel-airports-digital-signage-out-of-home-advertising-digital-kiosks-atlantic-city-0014001831.shtml
http://www.indianapolisairport.com/employment_business/airportAdvertising.aspx
Ah heck, I could do this all day! Just note:
260 airports
50% of the ad revenues on the shows
Travel Tech!!!!!!
$50 million in new revs at rollout!
Who's your Daddy??? :D
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