It's the technology they're after ..
Network incorporates industry’s most advanced tracking technology, including enhanced capabilities in emerging channels, such as mobile, online video, and social media; hundreds of top tier advertisers sign on.
Atrinsic Interactive, a division of Atrinsic Inc. (Nasdaq:ATRN), today announced major upgrades to the Atrinsic Affiliate Network (AAN), one of the industry’s most rapidly growing affiliate networks. The new enhancements to the network platform include the industry’s most reliable and sophisticated tracking technology featuring enhanced capabilities in emerging channels, such as mobile, online video, and social media. Hundreds of top tier advertisers have already signed on to the new platform, which launched last week.
“Affiliate marketing is one of the most rapidly growing and cost-effective marketing verticals, which is why we have focused on continuously evolving the Atrinsic Affiliate Network to ensure that our customers fully reap the benefits of this exploding channel,” said Aaron Baker, EVP of Atrinsic. “The new enhancements to the Atrinsic Affiliate Network announced today will not only provide critical integration features for a market that is going mobile and social, but also multi-level and reliable tracking, reporting and fraud protection services to increase ROI and further protect brand integrity in an increasingly competitive environment.”
Key upgrades to the AAN platform include cookie-based, cookie-less and third-party pixel tracking; hybrid and view-through conversion tracking; host and post lead tracking; multi-level subID tracking and reporting, product-specific tracking, and offline batch upload.
In addition, the platform’s cutting-edge ‘emerging channels’ functionality provides unprecedented capabilities in the mobile space, such as SMS tracking and reporting, ad delivery and opt-in mobile number acquisition, as well as the ability to track affiliate sales through online video, rich media and social media integration.
