Wippersnapper, in order to understand what is going to happen with this company, one has to understand both the thinking and motivation of Carl DeSantis. Carl has had ample opportunity to take this company private and fleece shareholders. He's chosen not to, which suggests to me he doesn't intend to. Otherwise, as you point out, why would he extend the terms of the debt to September of 2014? Kezzek keeps harping on the fact that Celsius is a non-reporting pinkie. Yet they report quarterly financials every three months like any other public company. If Carl was planning to screw shareholders he would just simply leave them in the dark, with no information at all. There has also been discussion of Carl not being charitable towards other shareholders. The facts point to the exact opposite. Actions do speak louder than words. Case in point: "On March 10, 2010, CDS converted $4.5 million of the convertible note into common stock at the fixed exercise price of $10.20 per share. The outstanding balance under the loan agreement as of March 31, 2011 was $2.0 million." One simply has to go back and look at what the price of CELH stock was on the conversion date of 3/10/2010. It was approximately $3.00 a share. Now that begs the question, why would Carl DeSantis convert debt to equity at over 3X the market price, and give shareholders a $3.25 million gift? Could it be that Carl wants the company to succeed so badly, that he is even willing to take a personal haircut to see his friends make money? Like I said in an earlier post, there are "personal dynamics" at work here which some people have not taken into consideration.
