Spare Backup, Inc. (fka SPBU)

[jamigo]

Since the Turkcell - Cellebrite deal went through just 2 years ago, I'm doubtful that SPBU has any deal with them and the word "Turkcell" is conspicuous in its absence in the link you posted. I think Turkcell is wishful thinking and only mentioned on internet message boards (the only source of accurate information...). Please post anything that shows a link between Turkcell and SPBU but, IMHO, I don't think such a link exists.

But Google is our friend and the confusion probably stems from the comment "its major European distribution partners," referring to LSG. It seems that LSG is in the UK but, on the LSG website we find -

"Lifestyle Services Group is one of the UK’s leading providers of lifestyle assistance solutions, most notably mobile phone insurance. Playing an active role in all areas serving its customers, Lifestyle Services Group wanted to expand its experience into other countries.

In 2010 Lifestyle Services Group expanded its international operations into Turkey for its potential and dynamic population, and being the world’s 4th biggest market in mobile phone sales. Besides being an emerging market, Turkey became more important with the acquisition of our parent company Phones4U Group by BC Partners, whose portfolio also includes Migros.

Lifestyle Services Group continuous investment into Turkey will be increased through projects to be launched in 2011."

LSG site

Migros is the Turkish Walmart and peddles "M-Budget Mobile" which seems to be their equivalent to our pay-as-you-go TracPhone. Spare might have a piece of that action through their arrangement with LSG but it hardly sounds like a lucrative market.

BTW,the 68 million number that gets tossed around is the total Turkish market dominated by Turkcell, Vodaphone & Avea. Turkcell has about 36 million total subscribers. You can read about it here --

Turkish cell phone market