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Tuesday, 05/22/2012 6:15:30 PM

Tuesday, May 22, 2012 6:15:30 PM

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Facebook's Mobile Miscalculation


http://online.wsj.com/article/SB10001424052702304791704577418260887981468.html?mod=ITP_marketplace_0




As Facebook Inc. begins life as a public company, it is confronting heightened concern about its business. One of the biggest question marks is its mobile strategy.

Facebook's recent experience with app developer CrowdStar Inc. shows just how deep its mobile problems are rooted. CrowdStar was an active developer of social games on Facebook in 2010, with 50 million daily active users playing its games like "Happy Aquarium" and "Happy Pets," said CrowdStar Chief Executive Peter Relan.

But last month, CrowdStar stopped making new games for Facebook. Instead, the Burlingame, Calif., company plans to focus on creating games for mobile ...
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