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Innovative Product Opportunities/Cigar & Spirits Magazine Launches Nationwide Publication:

Cigar & Spirits Magazine hits Newsstands Across the United States this Weekend

ORANGE COUNTY, Calif., March 2, 2012 /PRNewswire via COMTEX/ -- Cigar & Spirits Magazine, which is a bi-monthly publication licensed to Innovative Product Opportunities, Inc. (OTC.BB: IPRU.OB), is hitting newsstands nationwide for the first time over the weekend. Rock 'N Roll hall of famer, and founder of Cabo Wabo Tequila (part of Campari), Sammy Hagar, graces the cover of the national launch.

Just prior to hitting newsstands, a sneak peak of the Magazine has been made available online at http://www.CigarandSpirits.com/cigar-spirits-magazine.

The momentum behind the Publication has increased dramatically in recent months. Major new advertising deals have been signed with companies like J.C. Newman Cigar Co., Gurkha Cigars, and Vapor Corp.

Cigar & Spirits Magazine President/Publisher, Lincoln Salazar, stated that "our team has been working hard to build this momentum, and we are looking forward to even more growth now as a national publication."

About Innovative Product Opportunities, Inc.

Innovative Product Opportunities, Inc. is a product development firm organized to meet the needs of new and emerging product ideas. The company has signed a license agreement with Cigar & Spirits Magazine and plans to grow its advertising and distribution. For more information visit our website at www.ipoinc.net and www.CigarandSpirits.com.

This press release contains forward-looking statements that involve a number of risks and uncertainties. Any statement not regarding a historical fact is a forward-looking statement. Important factors that could cause actual results to differ materially from those indicated by such forward-looking statements include, but are not limited to, the company's ability to finance its planned expansion efforts; the company's ability to raise funds on acceptable terms; the company's ability to successfully adapt its business model and such other risks disclosed from time to time in the company's reports filed with the securities and exchange commission including those on the company's annual report on form 10-K. The company does not intend to update any of the forward-looking statements after the date of this document to conform these statements to actual results or to changes in management's expectations, except as required by law.

Contact:

Innovative Product Opportunities, Inc. Investor Relations 347-789-7131 (New York)

Lincoln B. Salazar, President/Publisher 949-716-5156 (California)

SOURCE Innovative Product Opportunities, Inc.

www.prnewswire.com

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