1. they use a lot of jargon. there are simpler ways to describe what they are doing. from a business standpoint, you should use the vocabulary of your target audience. 10Qs are not targeted at scientists.
2. "complete and enhanced"?? what does that even mean? if it is complete, then it is done. if it is enhanced, that implies that it has not reached its maximum capacity.
3. "can now for the first time, effectively encapsulate and charge many varying molecules." it sounds like they have developed some sort of suspension that makes it possible to deliver uncharged molecules. sounds good to me. cannot wait for some actual evidence of this. i am skeptical by nature. so basically...prove it.
4. "the technology also uses bioelectricity within its matrix and further delivers the matrix utilizing an iontopheritic delivery vehicle that contains a specific charge (its either + or -) to shuttle the matrix through either the buccal or mucosal membrane." this is no different than every other iontophoretic mechanism. basically it sounds like they found something better than salt water to dilute the medication with. again, prove it.
clearly, i missed this earlier mention of an iontopheritic delivery vehicle. thank you for pointing it out. however, there is not enough information or evidence available to assume that Fuse has drastically or significantly improved upon anything that does not already exist.
Keep in mind I think this company has a great future, and I am only trying to incorporate a healthy dose of skepticism in with my very bullish sentiment regarding this company.
