Thursday, May 17, 2012 7:02:23 AM
Channels of distribution: current or new?
Channels of distribution – (highly desirable)?Company XYZ currently has a strong presence in the office products channel in both retail and contract. For example, Staples, Office Max, Boise, Corporate Express, United Stationers, SP Richards and Office Depot. Company XYZ is targeting alternative channels, such as mass market (Target, Wal- Mart, others); specialty retail (Crate and Barrel, Bed Bath and Beyond, others) and retail pharmaceuticals (Walgreen’s, CVS). There is a preference to acquire a company that has a strong presence in one or more alternate channels. This would accelerate Company XYZ’s primary strategy to move into alternate channels as a means to increase its revenue and profit.
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