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Major West Coast Utility Embraces RACKwise(R) DCiM(TM) Solutions


- Modeling capabilities critical to IT infrastructure strategies -
SAN FRANCISCO, May 10, 2012 (BUSINESS WIRE) -- Rackwise, Inc. (OTCBB: RACK.OB) (the "Company"), a leading developer of data center infrastructure management software and service solutions, announced today that it recently executed an extended renewal and maintenance agreement effective April 30, 2012 in connection with the Company's Rackwise(R) Data Center Management ("DCM") software installation at one of the largest utilities in the country.
A recent Rackwise(R) customer, the utility employs the Rackwise(R) DCM solution principally for efficient asset tracking and power optimization within its data center environments as well as capacity planning and management across its entire IT infrastructure. The DCM software's superior modeling functionalities and features enable the utility's data center managers and IT professionals to better plan and assess scenarios for delivering optimal operational efficiencies while maximizing economic benefits of its business computing networks.

Guy A. Archbold, Rackwise, Inc. Chief Executive Officer, commented, "Today's increasingly dynamic and complex data center environments present critical challenges for companies and information technology executives in both the private and public sectors. Fixed energy resources, regulatory compliance, higher density computing configurations, the availability of real-time systems monitoring, and the increasing use of virtualization are driving the need for new and innovative solutions to identify and manage risks associated with cascading faults within the infrastructure, maximize utilization of existing data center resources, and provide critical decision support tools through expanded reporting and advanced metrics. We are delighted that one of the nation's most recognized utility companies incorporates our Rackwise(R) DCiM(TM) solutions as key elements of its current and planned sustainable IT infrastructure strategies to fulfill corporate objectives of both operational and economic optimization while promoting environmentally responsible resource efficiency. We continue our mission for Rackwise(R) offerings to be recognized among data center managers, information officers and other information technology professionals as solutions of choice for powerful, state-of-the-art tools to responsibly meet their evolving IT infrastructure management needs."

About Rackwise, Inc.

Rackwise, Inc. (OTCBB: RACK.OB) is a leader in software development and marketing within the growing markets for IT infrastructure, data center monitoring, management and optimization, data center cost efficiency and green data centers and its branded Rackwise(R) Products and Services are used throughout the world. Its flagship data center infrastructure management suite of products and service offerings, DCiM(TM) Solutions, are used by over 150 companies worldwide to track, manage, plan, optimize and provide cost analysis of IT infrastructure. For more information, visit www.rackwise.com or call 888.818.2385.

DCiM(TM) Solutions by Rackwise, Inc. -- EVERY ASSET * EVERY LOCATION * EVERY TIME(TM)

Rackwise(R), Every Asset Every Location Every Time(TM), DCM 3.6(TM) and DCiM(TM) are trademarks of Rackwise, Inc. Other designated trademarks and brands mentioned herein are the property of their respective owners.

Safe Harbor Statement

Any statements contained in this press release that do not describe historical facts may constitute forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Any forward-looking statements contained herein are based on current expectations, but are subject to a number of risks and uncertainties. The factors that could cause actual future results to differ materially from current expectations include, but are not limited to, risks and uncertainties relating to the availability of additional funding; and the Company's business, product development, marketing and distribution plans and strategies. These and other factors are identified and described in more detail in the Company's filings with the SEC, including, the Company's current reports on Form 8-K. The Company does not undertake to update these forward-looking statements.

SOURCE: Rackwise, Inc.




CONTACT:
MKR Group, Inc. Mr. Todd Kehrli, 323-468-2300 [e-mail] www.mkr-group.com or Porter, LeVay & Rose, Inc. Mr. Michael Porter, 212-564-4700 [e-mail] www.plrinvest.com or Rackwise, Inc. Mr. Jeff Winzeler, 415-946-8947 Chief Financial Officer [e-mail]
Copyright Business Wire 2012
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KEYWORD: United States
North America
California
INDUSTRY KEYWORD: Energy
Utilities
Technology
Data Management
Networks
Software
SUBJECT CODE: Product/Service