And about the issuing of shares - RFMK addressed that very openly as well. No need to speculate wildly when you could go straight to the source and find out the facts straight from RFMK:
"Update to Shareholders 17 April 2012
Tom Allinder | April 17, 2012
First of all, I want to say thank you to all our supportive and loyal shareholders. We are working through a very busy time here at Rapid Fire Marketing. The Company is beginning to transition from a Company of ideas for products and services to a Company with actual products and distribution.
As you are aware of, last week we initiated a $100,000 funding for the Company which resulted in an issuance of 47M shares into the marketplace. This was a difficult decision for me because I hate short term funding. However, at this point we have only one way to finance ourselves which is via the short term funding solution always used by this Company."
