I think that's the main frustration with Tivus. But the fact that it is a real company with a real product is part of what is hurting it right now. Where the other companies rely on fluff PR's and empty runs - basically, on pure speculation, with everyone invested knowing it's a scam and just trying to time it right - Tivus actually is trying to rely on financials and technology and legit practices. It makes it a much more "stable" company; unfortunately, unstable at low prices. People realize this stock isn't going to be good for a quick flip like some of those others, so they ignore it. The longs that are in on this aren't selling any time soon, so the price shouldn't go any lower than it currently is.
If this thing was a fluffy piece of BS, then the pinky market would drive it up and down over and over, causing it to settle higher on average. But being that it doesn't have the huge fluctuations (not often, anyway), we are left with a company that is solidly low and slow.