Friday, May 04, 2012 4:26:59 AM
Bieber signed onto OPMG 1 year ago. His contract involves promoting PhoneGuard in a positive manner as follows: a minimum of 12X Tweets on Twitter, a minimum of 12X posts on his FaceBook page, a PSA film, and I believe a prominent banner/stage display at all of his concert performances throughout the year. His contract has an option to extend an additional 2 years. His 1 year term expired 02 May 2012, and no official announcement has been made by the company as to whether or not he has extended or withdrawn. It is very possible he has withdrawn (see Braun, negative #12 below).
PhoneGuard promotion that we got from Bieber (per contract):
1) One tweet saying "Phoneguard"
2) An intro video about the product with the RAB (Remember Alex Brown) foundation
3) A PSA which came later than promised by management
What we did not get from Bieber (per contract):
1) 11X more Tweets
2) 12X Facebook posts
3) Promotion from any of his concert appearances
Positive milestones:
1) Jump in PPS when PhoneGuard announced the partnership with Bieber
2) Jump in PPS when Bieber Tweeted the word "Phoneguard"
3) A high PPS of .0975 in July 2011 for the anticipated and announced product launch
Negative milestones:
1) No product launch in July 2011
2) A steady decline of PPS since July 2011
3) An announcement of a partnership with AON (still unexplained) has yeilded no progress or further announcement
4) An announcement of partnership with Cellairis (still unexplained) has yeilded no progress or further announcement
5) A conference call yeilded many promises from management, none of which have been realized
6) CES 2012 appearance did not yeild the PSA that was promised and Phoneguard shared Celllairis's booth...2 carboard displays and a very unprepared video interview by a company non-spokesman
7) PSA was not properly exposed/promoted in any media other than Youtube and PhoneGuards website
8) Announcement of acquiring Illume Software ended in termination; in turn...ended up with a license to sell Illume software
9) Leo Hindery (google his name) resigns as BOD
10) Announcement of sponsorship of the April 28 2012 Rock 2 Live Fest ending up as a postponed event, rescheduled for fall 2012
11) Company's FaceBook and Twitter pages have been silent for months
12) BOD "Braun" resigns same day as Biebers intial contract terminates (Braun is father of Bibers agent)
13) 03 May 2012, new 52-week PPS low
14) Fill in the blank....I am sure many here can add on to the negatives list
With Braun gone, I am not optimistic about Bieber staying, BUT...
FACTS:
1) Bieber had started and performed his PhoneGuard work prior to Braun being a BOD
2) Bieber did NO PhoneGuard work while Braun was a BOD
3) All Bieber related material released while Braun was a BOD had been photographed and filmed before Braun was involved
Questions for speculation:
1) Why wasn't Braun involved when Bieber signed from the beginning?
2) Is it possible that Braun was needed to cover for Bieber who was at the time a minor? (he is 18 now)
3) What was Braun's true purpose as a BOD?
4) Was there a conflict of interest between Braun Sr. and Braun Jr.(s) and their charity work with Bieber?
5) Will Braun be replaced?
I have been involved with OPMG for about 51 weeks and have followed the events daily (sometimes minute-by-minute) at the peak of action moments. This company needs to pull a rabbit out of the hat (months ago really). The latest 8K sent the PPS into triple zeros. There is talk about starting a class-action lawsuit based on misleading statements from the company and gross negilgence in truthful communication to investors.
The company needs to get its act together...either with Bieber or without. We wait for news or a PR (good or bad) regarding current developments. I hope this helps. Anyone, feel free to add to this...good or bad. All of this is my opinion, do your own DD, and any/all other opinions are valid at this point. Good luck.
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