Fuse Science Inc (DROP)

[takeachance2012]

York are the DROP dispensers cool?


MIAMI LAKES, Fla., April 30, 2012 /PRNewswire/ -- Fuse Science Inc. (DROP.PK), (www.fusescience.com) announced today continued advancement of its commercialization strategy for its new DROP technology products. Last week, Fuse Science announced its first global distribution partnership with GNC for EnerJel™ which begins in June 2012. This followed the very strong after-use and repeat purchases of the EnerJel™ brand,which are significantly above category average and which continue to grow. We now anticipate similar after use performance for the DROP line based upon initial consumer research. Today the Company is on track for initial engineering and production runs for launches of the DROP Technology ElectroFuse™ and PowerFuse™ brands. We plan initial launches by end of June, with an expansion into national distribution during the summer of 2012.

The distribution partnership between Fuse Science™ and Mission Athletecare™ is also advancing towards its objectives very well. The Mission Athletecare™ brand is currently sold in over 20,000 doors and growing, including distribution in such national retailers like Dick's Sporting Goods, Sports Authority, CVS and Walgreen's, etc. In the coming days and weeks, we anticipate further significant announcements regarding distribution expansion for both the EnerJel™ and DROP product lines.

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