Conversation with John Fieldly, CFO:
1) Does Celsius have any plans to register on one of the bigger boards (AMEX or NASDAQ?), at least becoming a current pink sheet, or taking the company private?
CELSIUS HAVE NO PLANS TO GO PRIVATE. The delisting was to cut costs and adjust their strategy to focus more on less costly promotions as opposed to the high profile advertising in previous years. They fully intend to get back onto the BB in the near future. They will also continue to post PR updates despite having no legal filing requirements. An update is expected in the coming weeks...
2) It seems like there is little to no distribution. Has any attempt been made to reach out to stores like GNC or Whole Foods to get product on the shelf?
The product is currently in many major retailers, and can be found using the store locator on their website. They are also working on a number of global distribution deals, especially in Europe. He said they are seeing it really take off in Sweden. He also mentioned they are working to get into the equivalent of Walgreens in Australia.
3) What is the margin on Celsius products? From conversations with people at Jones Soda about what they are doing, it sounds like there is huge potential for a company like Celsius to make a big impact in the specialty beverage market.
Margins are spread across the country as they have a warehouse on the East coast. The highest margins are in powdered mixes. There highest expenses to date have been in marketing, but they have completely stripped down the marketing budget to the essentials and are focusing on in-store promotions.
Again, do some DD and see for yourself...
