Friday, August 26, 2005 10:05:07 AM
The place is undergoing HEAVY construction. Honestly, if they are done by the 2nd it will be a minor miracle.
The staff really does not know about the underlying technology, but this is what I observed:
There are two different places where there can be interaction with consumers - listening stations and preview stations.
The listening stations are simply enough - pictures of a CD, with headphones attached so you know what you are listening to - standard music store stuff here, folks.
The second place is where I see Neo's tech coming into play. There are several kiosks, or viewing stations, currently being constructed. When I was there yesterday afternoon, only the monitors and headphones were in place. I imagine there will be readers put in shortly. Heck, I may even go back today to check. These readers, or scanners, will use the Neo tech, obviously - and hopefully will include the tag line "Powered by PaperClick".
The place is tremendous - 3 floors - music, video, clothing, a cafe - attached to a Loews cineplex.
Also, there is a small area dedicated to Virgin Mobile - I would love to see mention of Neo in this arena as well.
I'll stop by when I can and let you know what I see.
Cheers!
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