Beneficial Holdings Inc (BFHJ)

[ALEXJOU]

Sinergies between gambling and beverage:

Gregory N. Senkevitch, President and CEO states, "We believe it important to have a well-balanced company comprised of domestic operations that will be somewhat unaffected by the cycles of the economy. Our vision includes energy, gaming,beverage and value added real estate.

Interesting that other gambling companies have partners or adquisitions with beverage companies.

Two different news about gambling and energy drinks:

Caribbean Casino Corp. Buys Bionic Tonic Distribution Rights.
We jumped at this opportunity," said CEO Steven Swank, "in part because we spend a fortune on energy drinks at our casino and disco.

http://ih.advfn.com/p.php?pid=nmona&article=52036806

Casino Innovation: Private Label Energy Drinks:

1-The beverage industry in the United States is a $60 billion per year industry, and energy drinks are the fastest growing segment of that market.
2-According to Barlow, the casino had been giving away or selling a large number of cans of brand-name energy drinks every month, either to customers playing on the casino floor or in its various restaurants and lounges. His investigation revealed that the energy drinks were being consumed by younger casino customers and also by Asian casino customers. Both of these market segments were (and still are) very high on the casino’s list of priorities in its strategic marketing plan.
3-Barlow noted that the entire energy drink phenomenon is very interesting and financially attractive to his property. Casino management also felt that the casino would benefit from giving free Twin River Casino energy drinks to players, keeping them alert and hopefully playing longer than they would with free alcoholic beverages. The real test will be to see if anyone can calculate how much extra play time results from serving complimentary energy drinks. The incremental play may even pay for the cost of the beverage.
http://www.casinoenterprisemanagement.com/articles/april-2008/casino-innovation-private-label-energy-drinks

Alex.