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Thursday, 04/26/2012 8:30:31 PM

Thursday, April 26, 2012 8:30:31 PM

Post# of 94541
Not sure if anyone posted this from today's paper. I haven't been reading the board because im in this for the long haul. I really think they will promote this even right now: Check it out if you want: http://www.sun-sentinel.com/news/palm-beach/fl-rock2live-delayed-20120426,0,5717775.story


Rock2Live Fest in Boca Raton postponed
Organizers need more time to get more schools on board

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Tenth-graders Ross Brenner, left and Dalton Holody of Spanish River High in Boca Raton, have organized a music festival at FAU on 4/28 with the theme of discouraging kids from texting and driving. (Carline Jean, Sun Sentinel / April 20, 2012)



By Lois K. Solomon, Sun Sentinel
7:45 p.m. EDT, April 26, 2012

Organizers of the Rock2Live Fest, a widely publicized concert in Boca Raton to discourage texting and driving, have postponed the event until the fall, they said on Thursday.

Festival organizers said they realized a larger number of schools could earn much-needed money from the concert if there was more time to get the word out. The festival, the brainchild of two students from Spanish River High School, had offered to share with schools the fees from pay-per-view subscriptions for the concert. Although schools have had the information for several months, they only began to respond in the past few weeks due to marketing glitches, Spanish River Principal William Latson said.

In the last few weeks, schools had sold more than $3 million in subscriptions, earning as much as 50 percent of the profits. Promoters decided to give more schools a chance to participate, Latson said.

Several nationally known music acts had agreed to perform, including Flo Rida, One Republic and Kelly Rowland.

Many people who were to participate, including student organizers Ross Brenner and Dalton Holody, were "crushed," Latson said. But the event, originally scheduled for Saturday at Florida Atlantic University, has the potential to make a lot of money for schools that desperately need it, Latson said.

"Actually this was a good decision, considering the late-developing groundswell, and short amount of time left," Mark Brenner, father of Ross, said in an email. "The boys can make an even larger impact if we have a few more weeks."

The boys posted a video message on YouTube to announce the cancellation.

The festival started out as a program for Spanish River students on the school grounds, but Brenner said enthusiasm became so widespread they moved to FAU's new stadium. It would have been the first concert in the new venue.

The event was set to include simulators where drivers could try to steer on a track as they held a phone and experienced the consequences, such as a mock crash. Several safety organizations were to have booths.

Participants could get a free download of Phone Guard, an app that prevents texting or Web surfing while driving.

lsolomon@tribune.com or 561-243-6536

Copyright © 2012, South Florida Sun-Sentinel