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Re: mcmike post# 798

Wednesday, 08/24/2005 9:29:52 PM

Wednesday, August 24, 2005 9:29:52 PM

Post# of 3715
Bottom line, the modified alternative gives more control and less dilution to BRVO. BRVO will drive CCE to achieve market penetration. let's face it neither CCE nor KO know anything about the Milk business. And they need BRVO now, more than at any other time!

I am not concerned about the 9 investors divesting shares into the market as they are very sophisticated investors and also very interested in share value appreciation. Besides they'll make sure BRVO gets all the capital it needs, presumably by converting warrants. Hopefully BRVO will influence CCE to drive the sales. If they do not step up to it, BRVO should find other distributors! BRVO is not banking on CCE to do the bottling. They are looking at CCE to minimize the distribution fragmentation!
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