WOW$$$!! I did some research based upon MMStockPlays info:
As much publicity as it is generating now Pawtizer is merely the lead in product, the BIG money lies in DOG FOOD sales.
Simply look at an independent organisation current stats:
2011-2012 APPA National Pet Owners Survey below...I posted the link at the bottom of the page.
AAPT is doing it right...BRILLIANT actually...it's the one two punch....get in with Pawtizer and then follow with the awesome food for HUGE REVENUES!!
"In fact, right now behind the scenes, the MAJORITY of time being spent is on the Manufacturing and Production of the food for AAPT"
- MMStockPlay
According to the 2011-2012 APPA National Pet Owners Survey, basic annual expenses for dog and cat owners in dollars include:
Dogs Cats
Surgical Vet Visits $407 $425
Routine Vet $248 $219
Food $254 $220
Kennel Boarding $274 $166
Vitamins $95 $43
Travel Expenses $78 $48
Groomer/Grooming Aids $73 $34
Food Treats $70 $41
Toys $43 $21
Actual Sales within the U.S. Market in 2011
In 2011, $50.96 billion was spent on our pets in the U.S.
Breakdown:
Food $19.85 billion
Supplies/OTC Medicine $11.77 billion
Vet Care $13.41 billion
Live animal purchases $2.14 billion
Pet Services: grooming & boarding $3.79 billion
Estimated 2012 Sales within the U.S. Market
For 2012, it estimated that $52.87 billion will be spent on our pets in the U.S.
Estimated Breakdown:
Food $20.46 billion
Supplies/OTC Medicine $12.56 billion
Vet Care $13.59 billion
Live animal purchases $2.15 billion
Pet Services: grooming & boarding $4.11 billion
SPENDING
The following spending statistics are gathered by APPA from various market reseach sources and are not included in the organization's bi-annual National Pet Owners Survey.
Total U.S. Pet Industry Expenditures
Year Billion
2012 $52.87 Estimate
2011 $50.96 Actual
2010 $48.35
2009 $45.5
2008 $43.2
2007 $41.2
2006 $38.5
2005 $36.3
2004 $34.4
2003 $32.4
2002 $29.5
2001 $28.5
1998 $23
1996 $21
1994 $17
Breakdown of pet ownership in the U.S. according to the 2011-2012 APPA National Pet Owners Survey
Number of U.S. Households that Own a Pet (millions)
Bird 5.7
Cat 38.9
Dog 46.3
Equine 2.4
Freshwater Fish 11.9
Saltwater Fish 0.7
Reptile 4.6
Small Animal 5.0
Total Number of Pets Owned in the U.S. (millions)
Bird 16.2
Cat 86.4
Dog 78.2
Equine 7.9
Freshwater Fish 151.1
Saltwater Fish 8.61
Reptile 13.0
Small Animal 16.0
AI
