Ether Capital Corp (DTSRF)

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Digital Shelf Space Corp.: GSP Rushfit Now Available Online at Target.com

VANCOUVER, BRITISH COLUMBIA–(Marketwire -04/17/12)- Digital Shelf Space Corp. (the "Company" or "DSS") (TSX-V: DSS.V – News)(OTCQX: DTSRF.PK – News)(Pinksheets: DTSRF.PK – News) is pleased to announce the retail distribution of DSS's innovative GSP RUSHFIT (www.gsprushfit.com) ultimate home workout DVD fitness series has begun selling online with US national retailer Target at www.target.com. The GSP RUSHFIT workout series stars the Montreal-based Mixed Martial Arts ("MMA"), World Welterweight Champion Georges St-Pierre ("GSP").

"We were very excited to learn from our global distribution partner, Northern Response (International) Ltd. that Target has chosen our GSP RUSHFIT workout series," said David Bogart, EVP Business Development and Production for DSS. "Being made available on Target.com is positive step in the growth of our GSP RUSHFIT product distribution. Target.com provides greater awareness and gives consumers even greater accessibility and convenience to purchase the GSP RUSHFIT series."

GSP RUSHFIT was designed to appeal to the massive global audience with an interest in MMA and MMA training methods as a complete home fitness workout program. GSP RUSHFIT combines three of the hottest fitness trends. The complete program uses various MMA conditioning exercises, intense circuit style training and body weight training for fitness consumers to build muscle, cut weight and get in shape. GSP RUSHFIT is unlike any fitness program available. This program was carefully designed to give the most efficient and effective workout possible at home with minimal equipment. When consumers see how hard internationally respected athlete Georges St-Pierre pushes himself, working out alongside him will motivate and inspire consumers to push themselves harder, and achieve more than they ever thought possible. Georges St-Pierre has dedicated his life to Mixed Martial Arts and is regarded as one of the top conditioned athletes not only in the sport, but also in the world. Fitness fans everywhere can benefit directly from the same commitment GSP has made to his own health and fitness.

About Digital Shelf Space Corp.

Digital Shelf Space is an independent creator, producer and distributor of home entertainment content targeted at the fitness and sports instruction market. Digital Shelf Space's overall content partnership strategy is to align itself with world-class, global brand partners. For more information visit www.digitalshelfspace.com and to view our flagship project with Georges St-Pierre, visit www.gsprushfit.com.

Digital Shelf Space Corp.: GSP Rushfit Now Available Online at Target.com