Celsius Holdings Inc (CELH)

[Rainmaker88]

You're right. Carl has too much integrity to engage in a paid promotional campaign. As to the over-debated point about being a non-reporting company? It has nothing to do with not wanting to be transparent. If that were the case they wouldn't issue any quarterly financial reports, or press releases, at all. There is a certain competitive advantage to being stealth and not having to disclose evrything that you are doing, and who you are working with. To be quite honest with you, I was very surprised that they even decided to make the relationship with Ronn Torossian and his PR firm known publicly. I would have guessed that information would have stayed out of the public domain, or at least not been announced through a formal statement over the business wires. I'm guessing that this may be the first indication that they will refile as a fully-reporting company eventually.