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Thursday, 04/12/2012 8:06:31 AM

Thursday, April 12, 2012 8:06:31 AM

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News! NEOM expands in to Latin America.

NeoMedia Expands to Latin America with Appointment of New VP of Sales
8:00a ET April 12, 2012 (Business Wire)
NeoMedia Technologies, Inc. (OTCBB: NEOM), the pioneer in global mobile barcode management solutions, has today announced Antonio Sepulveda G. as its new Vice President of Sales & Business Development LATAM.

With more than twenty years of experience in the telecoms industry and a deep knowledge of QR technology and applications, Mr Sepulveda will take responsibility for the sales and business development for NeoMedia’s core products, NeoReader® and NeoSphere™, in the Latin American region. According to recent statistics from the GSMA, mobile phone penetration in the region is higher than that in the United States with its 630 million mobile connections making it the world’s third largest mobile market. By 2015, it is anticipated that Latin America will have 750 million mobile connections making online media even more important for those organizations reaching out to the region.

Before joining NeoMedia, Mr. Sepulveda was VP of Sales and Business Development for Scanbuy in LATAM, where he was pivotal in developing the vision and ‘go to market’ model for sales and marketing activity in the region, as well as leading customer liaison with all major outlets. Previously, Mr. Sepulveda has also held a range of sales and business development roles at Sofinnova Companies, Ericsson-HP Telecom Group and BellSouth International.

“We are happy to be welcoming Antonio to the NeoMedia team, and are delighted with the impact his knowledge and experience has already had on the company. Antonio has unparalleled expertise in this region and knows how best to work with international companies and adapt them for optimum business success in Latin America. We are looking forward to continuing to benefit from his wealth of technical knowledge and insight to drive sales greatly in this region,” said Laura Marriott, CEO, NeoMedia.

"The mobile barcode space is currently experiencing exponential growth in the LATAM region and we are starting to see many companies reap the benefits, not just in terms of sales but to also increase customer engagement, thus building brand loyalty. NeoMedia is a company focused on innovation and driving the growth of mobile barcode technology, making my new role particularly rewarding and challenging -- and one that I look forward to," said Antonio Sepulveda G.

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