Celsius Holdings Inc (CELH)

[Rainmaker88]

I don't think that an acquiring company, looking for a new brand to add to their existing beverage portfolio, is going to pay much attention to the SG&A expenses of Celsius Holdings, Inc. I say that because any acquiring company would already have an SG&A cost structure built into their operations, and could immediately fold Celsius' costs into their business model. They would also typically have their own distribution infrastructure to piggyback Celsius on to, so they could ramp up very, very quickly and generate immediate sales. Rather, I think that strong baseline revenues, a continuing pattern of repeat buyers, resulting in strong sell through, and a uniquely marketable brand backed by clinical studies, would be the more important factors that any potential buyer would find attractive.