Celsius Holdings Inc (CELH)

[Rainmaker88]

I think that the "operating expenses" have already been curtailed as much as one could reasonably expect. The focus must now turn to increasing revenues. It will be interesting to see how the new DRTV campaign unfolds and how that will impact sales going forward. The margins should be huge with the new Outrageous Orange powder packets, since it is a direct sale by the company with no middle-men to cut into the pie. The cost to ship these packets to consumers who purchase them should be negligible, thereby bringing more of that revenue to the bottom line.