Celsius Holdings Inc (CELH)

[Rainmaker88]

You are correct. There is no other beverage company that can make these kinds of claims, and support them through the validation of six (6) scientific, clinical studies. Furthermore, the advertising claims have passed the scrutiny of the Better Business Bureau's National Advertising Division (NAD).

http://www.nadreview.org/

In making its determinations, NAD considered the evidence submitted by Celsius, which including six separate studies – three on subjects who used the product without exercise and three on subjects who used the product in conjunction with an exercise program. NAD also evaluated whether claims related to calorie and fat burning implied use of the product without exercise would result in weight loss.

Following its review, NAD determined certain claims, as modified, were supported by the advertiser’s evidence, as long as those claims are presented in the context of advertising geared to people who exercise and made clear achieving the promised benefits of the product requires exercise. NAD found the advertiser could support claims that referenced the taste of Celsius and the product’s ingredients, as well as claims that Celsius supplementation results in “increased metabolism" “calorie burning" “fat loss," “decrease in body fat," “greater endurance performance" and “greater resistance to fatigue (increased energy)."

The company, in its advertiser’s statement, said it “accepts NAD's decision as demonstrated by Celsius' current advertising that already implements NAD's recommendations." The company added it will take NAD recommendations into account in future advertising.

NAD, the advertising industry’s self-regulatory forum, examined Celsius’ claims as part of its ongoing monitoring program and in conjunction with NAD’s initiative with the Council for Responsible Nutrition (CRN) – an initiative designed to expand NAD’s review of advertising claims for dietary supplements.