My take on the PR:
They did exactly what they should not have done. They drew up this huge long winded PR about the online store. Says to me they have nothing substantial to report, which means the have made no mentionable progress in their core business. Which when push comes to shove the purpose of the PR was to placate current share holders not bring in new investors (you know the serious kind that can spend more than a few hundred dollars at a time when they say they are buying).
Hopefully we don't hear anything else about kitty litter unless it is going main stream like into Wal-Mart and becomes their main revenue producer. The problem with "pellet" litter is cats don't like it and neither do the litter box cleaners...it just doesn't scoop like clay. I had hoped the litter was actual "litter", not pellets. I did buy 4 of the 9 lbs bags, waiting on delivery and kitty approval. So in fairness the jury is still out for now. Though I already know the shippnig cost is just too expensive for me to worry about being green. Clay litter breaks up and washes away with a good rain and is inexpensive and readily available in the local market.
I believe without a doubt they either paid pumpers to get busy on iHub over the weekend, or someone on the inside is an iHubber. Only makes sense seeing as these folks came out of no where and really went to work on saturday and sunday...then wow a PR on moday morning. Very suspicious. I think those people hurt the company more than they did it any good where the market is concerned...ceratinly was a turn off to me and raised too many red flags.
Back burner this one IMHO. It goes no where if they can't market their core product. They told why they couldn't themselves...bottom line building.
I am down $6,000.00 (on $17,000 invested), so I obviously hope for better days and the companies success. But this PR was a dud and served only one purpose.
Frdm
(all in my humble opinion of course)
