Feb 29 PR:Beginning in June, the company will release genre-specific title assortments, priced for the WalMart and Best Buy budget bins, which have grown in recent years to dominate DVD unit sales levels.
Initial multipack offerings include "Family Movie Night" (four, full-length family features), "Jules Verne Classics" (three full-length animated features) and the "Martial Arts Marathon" (eight full-length features plus a feature documentary). Hannover House expects these items to be sold at retail for about $5, despite the suggested retail price listing of $9.95.
"Hannover House pioneered the multipack-budget bin business back in 2004," said Eric Parkinson, C.E.O. "Our martial arts multipacks sold over 600,000 units through WalMart, and set new standards for assortments. Now, with these initial three title groupings and our upcoming slate, we hope to become a dominant player once again in this highly lucrative area of catalog marketing."
The Family Movie Night pack includes "Grand Champion", "Savage Land", "Come Away Home" and "Animal Clinic." The Jules Verne Classics pack includes "20,000 Leagues Under the Sea", "Around the World in 80 Days" and "Journey to the Center of the Earth." The Martial Arts Marathon pack includes the Hannover House original production of "Samurai: The Last Warrior" along with the full-length features, "Fist of Fear", "Screaming Ninja", "Rage of the Master", "Snake Crane Secret", "Legend of the Eight Samurai", "Street Fighter", "Bruce Lee: The Man, The Myth" and "Kung Fu Punch of Death."
HHSE: Karate Chop!
