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Re: iheartweimers post# 86746

Friday, 04/06/2012 11:37:41 PM

Friday, April 06, 2012 11:37:41 PM

Post# of 116986
I think Atrinsic's situation is different in that they were basically two companies in one before! A subscription (Kazaa) side. And a Transactional (Ad revenue) side. The Kazaa side was where they incurred all their losses while the Advertising side has done much better! They recently restructured and sold off losing assets including Kazaa, the biggest loser of all! At the same time, they were making GIANT technological strides in their Affiliate and advertising as you can see by reading PR 4-27, and the Kenshoo/Atrinsic white paper. And the 3rd Q, transactional revenues nearly doubled from previous year! IMO the Company has completely transformed itself over the last two years and now is a lean mean Advertising Spyder machine!!!

EDIT. Not sure if Kazaa is sold, just ramped down, not spending money on it!
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